Diminishing returns on marketing

Last time I wrote an article about the necessity of needing patience when marketing books. If you’re writing a series (which I strongly recommend), then often sales don’t begin to pick up until you reach Book 4. It can be very hard to wait until then. The effectiveness of marketing also diminishes over time as …

Writers Life | Writing in series – the whys and hows

When you think of fiction, almost immediately book series come to mind. Whether it was Laura Ingalls Wilder’s Little House on the Prairie books, or  Agatha Christies’ Hercule Poirot detective stories, or Harry Potter. Series grip readers’ minds and are much easier to market. One of the difficulties nowadays with traditional publishing is that many …