Welcome to Tuesday Book Chat. This is where we encourage book lovers to answer our bookish question of the week. Today’s question is: Do you get frustrated when you read a book that’s marketed wrong? We look forward to hearing your thoughts. Please join in the conversation by commenting on this post or on the …
Tag Archives: marketing
Marketing 101 | What is a Reader Magnet?
This question gets asked a lot in the author forums I am part of. I thought it was worth giving an in-depth answer here. A reader magnet is a freebie that an author gives away in exchange for a reader’s email address. You might also hear it referred to as a ‘lead magnet’, which is …
Marketing a Book in a Pandemic and Beyond
Becoming a debut author is a shared time of triumph and worry. This book baby is finally going to be out in the world! Yes!!! But then come all the what ifs and questions . . . Will it sell well? Receive great reviews? Secure attention from influencers and media? Land in-person book signings and …
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Online Book Launches in an Age of Covid
Covid has certainly disrupted a lot of writing events this year, but it doesn’t have to stop you from having a book launch. You might just need to think outside the box. I was fortunate in being able to hold a physical book launch for my debut novel Scattered, but I decided to also do …