In today’s blog, Dienece would like to share her experience with launching a second book. Launching your second book might not go like the first one did. It might do better, or it might be worse. I ended up making more money off my second book, but I didn’t sell as many books. The lack …
Category Archives: Marketing Tips
Diminishing returns on marketing
Last time I wrote an article about the necessity of needing patience when marketing books. If you’re writing a series (which I strongly recommend), then often sales don’t begin to pick up until you reach Book 4. It can be very hard to wait until then. The effectiveness of marketing also diminishes over time as …
Writers Life | Hinting, asking, pleading, begging – for reviews
By Meredith Resce What a funny old place the publishing world has become. I remember reading a classic novel Miss Buncle’s Book. In this story a middle-aged spinster, Miss Buncle, found that her annuity from her investment wasn’t making ends meet. She decided to write a book to make money. She didn’t have much of …
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Practicalities of writing different genres
I’ve heard it said numerous times, “Don’t switch genres. Every time you do it is like starting all over again.” Yet authors still switch genres, myself included. My experience of writing in different genres (non-fiction and contemporary) I started by writing non-fiction and never dreamed that I would write novels. All of my non-fiction was …
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How to be a good book reviewer
I confess that I have never been good at reviewing books. Even my favourite books, the ones that I could gush about for days, didn’t move me to enter a review on a retailer’s site. Sure, there was a little bit of laziness in there, but until recently, I truly considered my own opinion unimportant. …
Marketing 101 | What is a Reader Magnet?
By Jen Richards This question gets asked a lot in the author forums I am part of. I thought it was worth giving an in-depth answer here. A reader magnet is a freebie that an author gives away in exchange for a reader’s email address. You might also hear it referred to as a ‘lead …
Marketing a Book in a Pandemic and Beyond
By Morgan Tarpley Smith Becoming a debut author is a shared time of triumph and worry. This book baby is finally going to be out in the world! Yes!!! But then come all the what ifs and questions . . . Will it sell well? Receive great reviews? Secure attention from influencers and media? Land …
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Online Book Launches in an Age of Covid
By Nola Lorraine Covid has certainly disrupted a lot of writing events this year, but it doesn’t have to stop you from having a book launch. You might just need to think outside the box. I was fortunate in being able to hold a physical book launch for my debut novel Scattered, but I decided …
Me, Me, ME
Narcissism https://www.google.com.au/#q=Narcissism According to the Google definition, it means: excessive interest in or admiration of oneself and one’s physical appearance. extreme selfishness, with a grandiose view of one’s own talents and a craving for admiration, as characterizing a personality type. self-centeredness arising from failure to distinguish the self from external objects, either in very young …
#ThrowbackThursday | 9 #TwitterTips for Authors
Twitter is for twits. That was my first impression, and my second wasn’t much better: that Twitter is like a gaggle of teenage girls with everyone talking and no one listening. But I’ve persevered, and Twitter is now my second most influential social media network, after Facebook. And I’ve got to the point where it …
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