Marketing 101 | What is a Reader Magnet?

This question gets asked a lot in the author forums I am part of. I thought it was worth giving an in-depth answer here. A reader magnet is a freebie that an author gives away in exchange for a reader’s email address. You might also hear it referred to as a ‘lead magnet’, which is …

Discovering New Books to Read

Back in the good old days, last century, the library was my go-to place to discover new books. I knew the floor plan layout and had memorised the shelving systems via genre and book category. I’d gravitate to the shelves that held hidden treasures waiting to be explored. I’d talk about books and pick up …