Last time I wrote an article about the necessity of needing patience when marketing books. If you’re writing a series (which I strongly recommend), then often sales don’t begin to pick up until you reach Book 4. It can be very hard to wait until then. The effectiveness of marketing also diminishes over time as …
Tag Archives: marketing
Practicalities of writing different genres
I’ve heard it said numerous times, “Don’t switch genres. Every time you do it is like starting all over again.” Yet authors still switch genres, myself included. My experience of writing in different genres (non-fiction and contemporary) I started by writing non-fiction and never dreamed that I would write novels. All of my non-fiction was …
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Tuesday Book Chat | Do You Get Frustrated When You Read A Book That’s Marketed Wrong?
Welcome to Tuesday Book Chat. This is where we encourage book lovers to answer our bookish question of the week. Today’s question is: Do you get frustrated when you read a book that’s marketed wrong? We look forward to hearing your thoughts. Please join in the conversation by commenting on this post or on the …
Marketing 101 | What is a Reader Magnet?
This question gets asked a lot in the author forums I am part of. I thought it was worth giving an in-depth answer here. A reader magnet is a freebie that an author gives away in exchange for a reader’s email address. You might also hear it referred to as a ‘lead magnet’, which is …
Marketing a Book in a Pandemic and Beyond
Becoming a debut author is a shared time of triumph and worry. This book baby is finally going to be out in the world! Yes!!! But then come all the what ifs and questions . . . Will it sell well? Receive great reviews? Secure attention from influencers and media? Land in-person book signings and …
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Online Book Launches in an Age of Covid
Covid has certainly disrupted a lot of writing events this year, but it doesn’t have to stop you from having a book launch. You might just need to think outside the box. I was fortunate in being able to hold a physical book launch for my debut novel Scattered, but I decided to also do …